Wyndham Hotels & Resorts Introduces Mobile Tipping App

Guests of certain Wyndham Hotels & Resorts franchisees will no longer need to carry cash to check out for housekeeping. The company has introduced a mobile tipping solution for its franchisees in the United States and Canada.

Developed and managed by IT company béné, the platform allows guests to tip hotel staff digitally through their preferred mobile device. Virginia-based Béné operates an app on the iOS and Android platforms that allows users to leave and receive tips without exchanging cash.

“The pandemic dramatically accelerated guest demand for digital payment solutions, and that trend will only continue for years to come,” says Scott Strickland, chief information officer for Wyndham Hotels & Resorts.

Guests can tip “housekeepers, servers and other front-line team members … at virtually no cost to franchisees,” adds Strickland.

Once a hotel signs up to the béné platform, guests can tip the employee of their choice by scanning a QR code during their stay. The QR codes are unique to each hotel staff member, and tips are deposited daily either directly into their individual bank accounts or into the property’s account to be distributed with regular payroll, according to the hotel company.

The béné platform accepts credit card, Apple Pay and Google Pay. As with other digital payment services, guests cover platform costs through a “small transaction fee,” according to the hotel company. Franchisees are responsible only for the cost of basic marketing materials.

Adds Strickland: “The beauty of this solution is its simplicity and how easy it is for our franchisees to enable their guests to switch from cash to digital. There is no app to download and no software to install. It’s completely web-based, which means as long as guests have a phone and an internet connection, they can tip and show their appreciation.”

Wyndham Hotels & Resorts says mobile tipping is part of its ongoing digital transformation. Earlier this year, the company launched Road Trip Planner, a tool that allows travelers to plan and book a road trip through the Wyndham mobile app. The hotel company also recently launched RevIQ, a cloud-based, mobile-based revenue management system aimed at helping franchisees optimize their revenue strategies.

Wyndham Hotels & Resorts operates a portfolio of 23 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta and Wyndham.

Watch a discussion in the PhocusWire Studio at Phocuswright Europe 2022 with Julie White, Vice President of Business Europe, Middle East and Africa (EMEA) for Wyndham Hotels & Resorts. White explains how hoteliers compete for consumers and use business intelligence tools to operate more efficiently.

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