Why Broadcast TV Matters for Travel Advertisers

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In the age of cord cutters and endless content options, streaming TV is a great channel to reach engaged audiences. New research from Amazon Ads shows why travel marketers don’t want to miss out on this opportunity.

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Most consumers today watch at least some, if not all, of their TV content through streaming services. Recent TransUnion research revealed that 70 percent of Americans who watched television in December 2021 streamed it. With a large library of compelling on-demand content, flexible subscription plans, and more interactive advertising, streaming TV has become the preferred format for many.

Amazon Ads recently worked with Kantar to conduct a custom research survey of 900 Amazon adult customers who watch streaming TV and intend to travel in the next 12 months, to better understand the popularity of streaming TV and what means for travel advertising. Here are key takeaways.

Want to learn more about reaching travelers through broadcast TV? Sign up to receive your copy of the Skift and Amazon Ads report, Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape.

This content was co-created by Amazon Ads and Skift’s branded content studio, SkiftX.

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