Trip Affiliates Network and Netral Port have welcomed Sentra Holidays to their open distribution ecosystem.
The partnership “will support tour and activity operators in navigating the complex digital landscape and unlock profitable new paths for growth in a period of transformation for the travel industry,” said TA Network.
Netral Port will collaborate on joint destination marketing campaigns with TA Network and partner clients in selected destinations.
The agreement provides an open ecosystem for traditionally offline B2B channels such as travel agencies, wholesalers and corporate travel brokers by offering room rates and live inventory while expanding the global partner network.
Cepi Bharata, Managing Director of Sentra Holidays, said: “We are looking forward to this collaboration.
“This association implements the exchange of resources and complements the current scarcity in the market.
“Netral Port & TA Network offers a range of extensive resources and connected partners throughout the region, which we believe gives us more opportunities.
“As TA Network offers multi-channel management solutions and connectivity partnerships with global carriers, partnering with NTP brings instant connectivity to overseas hotel groups.”
TA Network brings together Asia Pacific agencies, wholesalers, travel management companies, hotels, airlines and attractions on a single platform to collaborate more effectively and increase their direct business with each other.
Josua Sugandhi, Managing Partner of Netral Port, added: “With the addition of STH, we as an ecosystem have started to gather critical mass in Indonesia.
“We are helping tour and activity wholesalers by improving market share and increasing their direct bookings, while focusing on channel relationships and long-term profitability.”