Remarkable Group’s new data analytics agency…

Seasoned travel technology executive Jon Pickles has been appointed CEO of Unify, a Remarkable Group data and analytics specialist.

The digital agency, which helps customers use their own data to deliver better customer experiences, is the latest to join the Remarkable Group which also includes customer experience and Sitecore partner Sagittarius.

Most recently, Pickles was COO of Icelandic travel technology specialist Kaptio and has over two decades of experience leading digital transformation at leading travel companies.

While Global Director at Contiki’s parent company, Travel Corporation, he oversaw the implementation of its first software-as-a-service (SaaS) solution using Salesforce CRM integration. [Customer Relationship Management] and Informatica Cloud 360 solutions in the business.

Prior to that, he established a new CRM technology company providing customer relationship and marketing solutions to the UK’s Big Four in the travel industry: Thomas Cook, Tui, First Choice and Cosmos.

Pickles was recognized by The Data 50 Awards for being at the forefront of data and also received the Saugatuck Technology Beacon Award in “Recognition of Outstanding Business Innovation” for the adoption of cloud technologies.

Remarkable Group Co-Founder and CEO Nick Towers said: “Unify is of strategic importance to our group and our clients as it allows us to fully immerse ourselves in data, analytics and CRM to better inform digital strategy and customer experiences. that all of our consultancies help create.

“Having Jon on board ensures that we can offer the best strategic advice from the start of Unify. As we know from our own experience, Jon is second to none when it comes to data, analytics and insights strategy and more importantly, how brands can leverage this to drive competitive advantage and create seamless customer experiences.”

Pickles added: “It is an incredibly exciting time to be joining the established Remarkable Group. It is a privilege to work with an exceptionally talented team of industry specialists in the DXP space, and to add to their portfolio of skills by bringing my CRM and data expertise and industry knowledge to the group’s agencies leading the way with technology. innovator that is capable of completely transforming digital experiences for ambitious brands.”

Unify says it “fills an important gap in digital transformation consulting as CRM, ERP, and digital experience platforms become commonplace in forward-thinking businesses.”

IT services help clients leverage existing strategic partnerships with companies like Salesforce and Microsoft to address issues related to siled data and work practices.

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