On The Beach Classic Collection commercial division…

Classic has split its sales function in two to have one team focused on Classic Collection and another on its Classic Packages brand.

The Classic Packages team now includes Bryony Boulter and Emma Rodgers, reporting to Phil Shipman, while the Classic Collection team includes Patrick Devonshire, Sarah Ayling-Webster, Rachel Wood, Audrey Thompson, reporting to Jo Moran.

Classic Packages launched a new campaign last week for agents to earn spots on four trips between now and the end of the year. Classic Collection still has another 18 rides before the end of December 2022, each with between 20 and 30 agents.

The Worthing-based operator is nearing the end of a series of 21 homeworker lunches for between 15 and 50 homeworkers at each event.

Sales and marketing director Si Morris-Green said the luncheons had featured product updates from Classic, partner hoteliers, as well as marketing workshops, giving agents tips on how to sell and what to sell.

“We have been investing heavily in homeworkers,” he said. “It opened our eyes to the opportunity that has always been there. With retail agencies, it’s one to many, with home workers, it’s more of a one to one relationship. We have to communicate with them as individuals.”

He said they had done webinars for homeworkers from all the different groups and consortia, as well as one-on-one sessions for big homework companies like Not Just Travel and InteleTravel.

“We have a special evening training webinar on the Classic Collection for InteleTravel, focused on Spain, which has 800 registered agents and 90% of them will attend. They are massively engaged. They’re giving up their night to learn and they’re really excited about it,” Morris-Green said.

He said the operator had seen fantastic growth in homeworkers in recent years, adding: “I think it can grow again if we invest in this channel.”

Classic is organizing the Classic Awards event in Cyprus on October 6-7.

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