MisterFly Group, owner of France-based online travel agency MisterFly, has changed its name to Digitrips to reflect the B2B nature of its business, the company says.
Founded in 2015, the MisterFly Group includes seven sub-brands: MisterFly, Mtrip, MF PRO, Hresa, Hotel Pour Tous, Idiliz and Koedia, which will keep their names and identities under the Digitrips umbrella.
The company says the rebranding reflects the group’s travel technology focus: Since its inception, the company has evolved to where its seven sub-brands now generate 90% of revenue from B2B sales to more than 5,000 B2B customers.
In addition, the group has sold more than five million passengers to retail travel agencies, OTAs, tour operators, private labels and loyalty schemes and has made more than 10 million reservations on its SaaS solutions.
Digitrips also represents the group’s services “beyond the air,” the company says, noting that in addition to air it sells accommodation, cars, transfers and packages, as well as offering payment and insurance solutions.
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“We are much more than just MisterFly B2C OTA, as important and dear as it is to us, and this new name and brand identity reflects that 90% of our business is B2B and that we have long since moved ‘beyond the air. ‘ on selling a wide range of travel products, services and even SaaS software solutions,” says Digitrips CEO Emilie Dumont.
“Furthermore, although France remains our main market, we have grown beyond France’s borders in recent years and have ambitious plans for further international growth in the future.”
Adds Digitrips co-founder and CEO Nicolas Brumelot: “I would like to thank the entire team for their hard work and innovation over the past seven years, along with each and every customer for their partnership and loyalty, allowing us to manage more than 5,000,000 travelers in such a short time since its launch.
“Going forward, we feel the new name and brand identity are a better fit for the diversified and innovative B2B company that we are.”
In July 2021, MisterFly raised €10 million as it sought to recover from the pandemic. The round brought OTA’s total funding to €40 million.