The region’s meetings, incentives, conventions and exhibitions (MICE) industry is back in the spotlight as world leaders gather in the UAE capital for the second edition of the Abu Dhabi Business Events Week (ADBEW). ). The event, which will take place from 26 to 27 September 2022 in Manarat Al Saadiyat, is organized by the Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi). An industry-led platform for peer-to-peer knowledge sharing on best practices in the MENA region, ADBEW created a permanent mark on the emirate’s annual calendar following a highly successful inaugural event in 2021 attended by over 300 visitors. of the MICE industry and had 34 expert speakers.
The event aims to strengthen Abu Dhabi’s capabilities within the MICE sector and boost businesses in this new era for the industry. Through its many networking and social opportunities, ADBEW is now recognized as a leading platform for collective visioning and strategy building within the sector. This is part of DCT Abu Dhabi’s overall strategy to enhance the emirate’s position as a global destination for business events and a hub of industry knowledge, providing the region with knowledge, experience and education from a broad set of experts from the overall industry.
Key event industry stakeholders, namely the International Congress and Convention Association (ICCA), the Society for Incentive Travel Excellence (SITE), the UFI Global Exhibition Industry Association, the Company National Expo Abu Dhabi, MCI Middle East and Meet4Impact will be attending this year’s event to offer their perspective on the state of the industry.
Initiated to drive the exchange of best practices among industry peers, ADBEW provides a platform for MICE industry leaders and professionals to learn, innovate and collaborate through panel discussions and workshops delivered by professional MICE associations and keynote speakers. . The event also allows for networking and partnership opportunities within the MICE community. This year, ADBEW is led by a dedicated advisory committee that is co-creating the forum content with ADCEB, to ensure it is relevant and actionable.
Keynote addresses for this year’s event include topics such as ‘Business in Times of Change and Overcoming the Constant Challenge of Disruption’ by Allister Frost, The Future Ready Mindset Expert, and ‘How the Best Get Better?’ by Paul Rulkens, The Mastermind of High Performance. Panel discussion topics include, ‘State of the MICE industry in 2022 and the opportunities beyond’, and ‘Reclaiming and attracting events while differentiating and increasing opportunities for the industry’, to name a few. The conference will also see Nick Hall, Founder and CEO of Digital Tourism Think Tank, present in-depth podcasts with select speakers.
“Business events generate immense value and opportunities for the destination and the entire tourism ecosystem. Therefore, it is crucial to create platforms like Abu Dhabi Business Events Week that enable knowledge sharing, networking and professional development between MICE professionals and leaders. The event also gives us the opportunity to showcase Abu Dhabi’s strong MICE capabilities and world-class infrastructure, as well as highlighting the variety of inspiring, exciting and restorative experiences that visitors can explore at their own pace,” said Mubarak Al Shamisi. , director. of the ADCEB.
ADBEW’s organizer, ADCEB, has been actively building strategic partnerships to ensure event goals are met with world-class experiences for both planners and attendees. Earlier this year, ADCEB formed a strategic partnership with Etihad Airways to further bolster support for MICE groups traveling to Abu Dhabi in the form of additional flight perks and benefits such as discounts on group bookings, courtesy flights for bookings of large MICE groups on direct flights, and special flight rates for site/destination inspection trips for eligible Advantage Abu Dhabi applicants.
In June 2022, ADCEB entered into a strategic partnership with the Society of Incentive Travel Excellence (SITE) to enable employees and key stakeholders to receive specialized professional certification and benefit from SITE’s educational program on global industry best practices. of incentive trips. Providing networking and destination awareness opportunities to DCT Abu Dhabi’s key stakeholders, the strategic partnership will provide year-round access to SITE’s dedicated incentive travel events and conferences.
On its final day, ADBEW will culminate in a SITE Executive Summit where the group’s think tank will come together to discuss the future of the incentive travel business.
With an exciting agenda packed with speeches, panel discussions, plenary sessions and social media, this year’s ADBEW is once again poised to set new benchmarks and develop new strategies for a stronger MICE sector in the region.