Intrepid Travel Acquires Australian Tour Operator Joob

Sustainability-focused travel experience company Intrepid Travel has acquired a majority stake in Australian adventure travel business and destination management company JOOB (Jump Out Of Bed).

Financial terms of the transaction were not disclosed.

Australia-based Intrepid Travel says the acquisition will fuel the growth of its destination management company (DMC) in Australia, which was created in 2021. Intrepid also says the purchase of JOOB increases its offerings in Australia by 45 percent. %.

According to Intrepid Travel CEO James Thornton: “We have developed exceptional global operating capability over the years, and Intrepid’s vertical integration has been a critical part of our strategy. However, the missing piece was our own DMC in Australia. JOOB completes the puzzle.”

Founded in 1989, Intrepid Travel is a global adventure tour operator with a network of destination management companies and a non-profit foundation. Intrepid offers more than 1,150 rides on all seven continents. The company is majority owned by its co-founders and staff.

Founded in 2019, JOOB is comprised of three brands: hiking company Inspiration Outdoors, adventure tour specialist Waratah Adventure Tours, and kayaking company Sea Kayak Rottnest Island. Together they offer guided tours of Australia’s nature tourism destinations.

Under the deal, JOOB CEO Simon Mendelawitz will join Intrepid as general manager of its Australian DMC.

Says Thornton: “I am delighted to welcome Simon and the JOOB team to Intrepid. Together, we will develop even more exceptional journeys for our own clients, as well as other leading travel brands, taking more travelers to the most remarkable and rugged parts of Australia.”

Mendelawitz adds, “At JOOB, we believe that adventure, giving back to communities, and having fun along the way are important, and that’s why we’re a perfect fit for Intrepid. We bring decades of operational experience and expertise to Australia, a vast and operationally complex country. I am incredibly excited to join the team and continue to build exceptional adventures together.”

Intrepid’s acquisitions in the last 12 months include a majority stake in Haka Tours and ANZ Nature Tours in New Zealand and Wildland Trekking in the United States.

In May, Intrepid Travel invested a $7.85 million equity stake in Australian off-net accommodation provider CABN.

In 2021, Intrepid announced a strategic partnership with France-based investment firm Genairgy to help Intrepid become the world’s first $1 billion adventure travel company by 2025.

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