Guesty expands OTA distribution with a new hub and…

The short-term rental platform Guesty will be integrated with a wider range of leading OTAs through a new distribution center.

The introduction of the Guesty Distribution Hub comes as the Los Angeles-based property management platform announced its latest acquisition.

YieldPlanet will be integrated into the Guesty platform, expanding the revenue and distribution services it offers to traditional hotel customers.

Guesty Distribution Hub will add direct OTA connections to Hopper, Trip.com, Marriott Homes & Villas, and Google’s hotel and vacation rental search products.

Guesty said it “will enable hospitality operators to manage a repertoire of classic hotels, revenue and vacation rental deals from a single dashboard.”

Guesty recently announced a $170 million funding round from investors Apax Digital Funds, MSD Partners and Sixth Street Growth, with participation from existing investors Viola Growth and Flashpoint.

He stated that the supporting signals are “investor confidence in the continued growth of the alternative accommodation and travel industry”, and it was “an endorsement of Guesty’s pioneering technology, long-term strategy and position as a leader in the market in the hotel and property management software sector.

Yair Holtzer, Vice President of Strategy at Guesty, said: “With PMCs competing for diverse consumers and travelers looking for every accommodation under the sun, we are delighted to offer additional distribution for our Guesty users through the direct integration of YieldPlanet and the formation of the Guesty Distribution Center.

“Guesty will offer direct integration with Hopper, Trip.com, Marriott Homes & Villas and Google’s suite of travel search products, joining our already impressive OTA integration with Airbnb, Booking.com, VRBO, Expedia, Tripadvisor, Agoda and misterb&b. We will also maintain additional integrations through our valued partnerships.

“The product enhancements solidify Guesty’s status as the leading flexible property management platform.”

Guesty described the new distribution center as the “first completely holistic hotel distribution solution.”

It will provide Guesty customers with access to hundreds of hotel and short-term rental distribution channels, including booking engines, metasearch engines, OTAs and GDSs, along with financial tools integrated into a single dashboard.

Claudio Limacher, CEO of YieldPlanet, said: “Joining forces with Guesty marks an exciting new chapter for YieldPlanet, allowing us to strengthen and scale our channel and revenue management solutions.

“We will continue to grow YieldPlanet and will now offer direct distribution from the Guesty platform, offering their clients new and exciting opportunities to grow and expand their business.”

Amiad Soto, CEO and co-founder of Guesty, added: “YieldPlanet’s technology, experience, R&D team and hospitality approach were a natural fit to join the Guesty family and continue our long-term goal of become the one stop shop for the hospitality ecosystem and short-term rentals”, says

“YieldPlanet’s technology within the Guesty platform offers best-in-class revenue management, along with its hotel price optimization product. Our customers now have access to the broadest distribution options in the market from a single dashboard.”

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