Group trip planning startup TrovaTrip lands $15M to expand creator network

TrovaTrip, the Portland-based travel planning and booking startup, has raised $15 million in funding to attract more creators to its platform.

Madrona led the Series A round, with participation from PSL Ventures, Oregon Venture Fund, Elevate Capital and Portland Seed fund.

Founded in 2017, TrovaTrip, one of PhocusWire’s Hot 25 Startups for 2022, enables creators like Instagram influencers to plan, sell and host group travel experiences with their communities.

“Hosts” collect market data, such as where people want to travel and what their budget is, from their community and use that information to select an itinerary arranged by a certified tour operator.

The TrovaTrip platform allows hosts to price their trip, sell places for the trip, manage reservations and market the experience. The startup offers more than 500 unique experiences, such as hiking in Patagonia and practicing yoga in Bali, in 49 different countries.

With the investment, the company plans to expand access to more creators and their communities, as well as make improvements to the platform.

“We are excited about our partnership with Madrona and their extensive experience working with exceptional companies,” says TrovaTrip Co-Founder and CEO Nick Poggi.

“With more than 15,000 travelers booked to date, our hosted experiences are resonating with customers, but we’ve only scratched the surface of what’s possible as we continue to grow our community.”

TrovaTrip says it increased bookings 10-fold during the pandemic to $15 million in 2021 and has continued to grow through 2022. Poggi says the traction is “a testament to our resilient team and innovative model that provides creators with a very authentic medium and repeatable way of generating revenue through experiences.”

In August 2019, TrovaTrip raised $5 million from the likes of Barney Harford, former CEO of Orbitz Worldwide and former COO of Uber, and Eric Breon, founder of Vacasa. To date, it has raised $20 million.

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