Women in Travel CIC, a social enterprise that seeks to empower women, has partnered with Google to support disadvantaged women in the UK travel and tourism workforce.
The program, funded through the Women in Travel CIC Employability Program, will sponsor 10 women and give them access to training, mentoring and development tools, as well as introduce them to potential employers.
Through the partnership, Google will also play an active role in Women in Travel CIC’s male allies program. The search giant will also provide the venue and hospitality for the annual International Women in Travel & Tourism Forum.
“We are fortunate to have had a fantastic collaborative relationship with Google since 2021 and are extremely grateful for their support and enthusiastic participation in our programs,” says Alessandra Alonso, founder and CEO of Women in Travel CIC.
“With the current staffing crisis in the UK travel and tourism industry, this renewed partnership couldn’t come at a better time. We will be able to invest in the skills training, mentorship and confidence building that will help our incredibly resilient and talented women prepare for work and provide a critical solution to a number of companies struggling to recruit.”
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Adds Finnbar Cornwall, Travel Industry Leader at Google: “We are proud to partner with Women in Travel through a number of meaningful avenues to champion marginalized and vulnerable women, empowering them to reach their individual and economic potential. Not just because it’s the right thing to do, but because we know it’s a proven model and conduit for bringing out underrepresented talent, which is vital as the industry rebuilds itself.”
According to an October 2021 survey by the American Hotel and Lodging Association, cited in the Phocuswright Research report Help Wanted: How Travel Survives People Shortages, 94% of hotels were understaffed and 47% they were understaffed due to the ongoing crisis.
Also cited in the research, an analysis for AHLA by Oxford Economics found that hotels are forecast to decline by 166,000 workers by the end of the year, a 7% decrease from 2019.
Since its inception five years ago, Mujeres en Viajes CIC has helped 154 women with more than 1,200 hours of guided support through its Employability Program.