Former CWT CEO joins Sonder’s board of directors

The former CEO of travel management company CWT, Michelle Frymire, has joined the board of directors of short-term accommodation provider Sonder Holdings, according to Sonder.

Frymire stepped down in May as CEO of CWT after leading TMC from April 2021. During his tenure, Frymire led CWT through a restructuring process that included a pre-packaged Chapter 11 bankruptcy filing, which allowed TMC to reduce its debt. in half and access $350 million in new capital.

Frymire joined CWT as CFO in January 2019 and has previously held senior finance positions at Starwood Hotels & Resorts, Delta Air Lines and Continental Airlines, among others.

“Michelle is one of the leading experts in the travel and tourism industry in the United States. His deep experience in driving global strategy, as well as overseeing investments in technology products and platforms, will contribute significantly to our future development as a global hotel leader,” Sonder co-founder and CEO Francis Davidson said in a statement. a statement.

Frymire’s TMC background brings specific corporate travel experience, which the company has identified in recent months as a “great opportunity,” to Sonder’s board of directors. Sonder went through its own restructuring process in June, but has made several recent moves to indicate a greater focus on corporate travel for its long-term plans, including the creation of a sales organization focused on business travel and a commitment deeper with its global distribution system strategy. .

Frymire’s appointment follows the resignation of Verizon Consumer Group Executive Vice President and CEO Manon Brouillette from Sonder’s board.

* This article first appeared in Business Travel News.

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