Flyr Labs acquires Pribas to enable airline retail capabilities

Flyr Labs has acquired German retail and offer management company Pribas. Terms of the acquisition have not been disclosed.

The merger will allow airlines to control their distribution strategies by delivering products and services through direct channels, according to Flyr.

Alex Mans, Founder and CEO of Flyr, says Pribas’ integration with the Revenue Operating System, Flyr’s AI platform, “enables our partners to personalize shopping experiences and maximize revenue in ways that benefit everyone.

“With this acquisition, we are furthering our commitment to support our customers’ interests first as a partner and second as a supplier.”

Founded in 2013, Flyr is a California-based revenue management company. In July this year, it acquired airline e-commerce specialist Newshore, the company’s fourth acquisition in the past year after announcing that it had acquired Faredirect and xCheck last September and then added Bonanza to the stable. In September 2021, Flyr secured a $150 million Series C round.

Pribas was founded in 1990 and Pribas Airline Solutions was established as a subsidiary in 2018.

Arnulf Pribas, the company’s founder and CEO, says the merger with Flyr will help airlines become travel retailers, something airlines have aspired to for more than a decade.

Flyr’s system “is not bound by legacy RBDs, order definitions, or customer records,” says Pribas. “Together, we can put the optimal price and products for revenue in front of every customer, wherever they are shopping.”

Learn more about Flyr’s acquisition strategy in Mann’s Q&A with PhocusWire.

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