CLEAR enters hotels through the association with Virdee

Secure identity company CLEAR is entering the hotel segment through a partnership with Texas-based hospitality startup Virdee.

With the partnership, CLEAR will integrate its secure identity platform into Virdee’s suite of solutions to enable self-service check-in for travelers.

Upon registration, existing CLEAR members can verify their identity by submitting a photo of themselves at a hotel kiosk, while non-members can sign up for free in just a few steps. Virdee technology powers kiosks, as well as mobile apps (including the Virdee app and branded guest apps), where guests can process payment, personalize their stay, and receive a physical or mobile key without stopping at the front desk .

“This integration and partnership with CLEAR gives us a fully seamless self-service environment across all hotel touchpoints and a fully digitized experience across all travel touchpoints,” says Virdee co-founder Nadav Cornberg.

“Travellers can now use CLEAR to verify their identity at several key travel touchpoints: at the airport, to secure ground transportation, and to check into their hotel. Hotel owners get another solution powered by Virdee to help them improve guest satisfaction, increase efficiency and streamline tasks at check-in.”

CLEAR hinted at its arrival in the hotel space in February of last year when it raised $100 million to expand beyond its core business of aviation. Investors in the round included Danny Meyer’s Enlightened Hospitality Investments, the NFL’s investment arm 32 Equity and the Partnership Fund for New York City.

In January, the company acquired Whyline to bring virtual queuing technology to airports, as well as industries such as banking, retail and government services.

Founded in 2010, CLEAR has more than 13 million members and hundreds of partners around the world, including airports and stadiums.

Virdee, founded in 2020, helps hospitality brands automate front desk workflows through its mobile app and lobby experiences. In March, the startup closed its seed funding round with an additional $5 million, bringing the total raised to $9 million.


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