Air travel data service aims to support tourism board strategies
Airlines Reporting Corp (ARC) and ForwardKeys have launched a data tool designed for destination marketing organizations (DMOs), tourism boards and convention bureaus.
Destination Gateway combines ARC ticketing data with travel search interest, airline schedule and capacity data from ForwardKeys to provide a comprehensive view of travel to a destination.
Users can learn about travel to their destination and similar places to better inform marketing strategies and decisions.
Statistics are presented in easy-to-understand images that can be exported for further presentation and analysis.
Users can customize their Destination Gateway reports to view modules such as performance, recall, connectivity, and which agencies are selling travel to a particular destination.
Steve Solomon, ARC Chief Commercial Officer, said: “Destination Gateway represents a collaboration between two leading data organizations within the travel industry.
“Nowhere else can destination marketers find the depth of air travel data, travel interest, and information about the travel agencies that can get travelers to their destination.”
Olivier Jager, CEO of ForwardKeys, added: “We are very excited about the launch of Destination Gateway in the US, the first tangible result, of which we hope there will be many more, of our collaboration with ARC.
“ForwardKeys has many years of experience serving and supporting tourism-related businesses and enjoys strong market leadership with more than 60 DMO-related clients in Central and South America, the Caribbean, Europe, Africa and Asia-Pacific.
“We look forward to working with ARC to bring information and intelligence from Destination Gateway data to ARC customers in the US.”