Altitude 22: The digital transformation did not stop…

The pace of technological change in the aviation sector showed no signs of slowing down during the COVID pandemic, according to this week’s Altitude 22 event in Dubai.

Cyril Tetaz, Executive Vice President for Altéa at Amadeus, told delegates that they must embrace the long-term change taking place in the industry.

This week’s Altitude 22 marks the first time Amadeus has been able to host the annual airline executive event since before the pandemic, when it was held in Istanbul in 2019.

Tetaz said: “The first thing we need to recognize as capacity and traffic comes back… is that we do face some challenges. We need to recognize that.

“There has been tension at the airports. Rebooting has been tough. The expectation is to generate very solid operations to fulfill our commitment”.

Tetaz said strengthening core technology has been a priority for Amadeus during the two years of the pandemic when he said the pace of transformation has not stopped.

“It didn’t freeze during COVID,” he said, “there was as much activity, as much work, during the pandemic as before.

“We are increasing capacity and we are absolutely committed to that. I am very positive because I think those changes are for the better, but I think there is more to come.”

Amadeus says it saw a lot of focus during COVID on existing technologies like revenue optimization and order management.

And it has also been able to implement new dynamic pricing technologies with several of its partner airlines, including leading Asian carrier Singapore Airlines.

The development of new delivery capability technologies has also continued as the industry gradually moves away from legacy EDIFACT delivery platforms.

Tetaz said that providing a better customer experience should be the “ultimate goal.” “It’s really not about being order-centric but customer-centric and you need to simplify to do that.”

Ultimately, the aviation sector must rise to the long-term challenge of providing the kind of online experience that digital natives like Netflix offer, Tetaz added.

It was stated that Amadeus’ move to cloud in partnership will support that transition by strengthening core technology while supporting new forms of retail and automation.

“It will be an end-to-end business transformation,” Tetaz said. “We have a vision for a much broader end-to-end transformation.

“We want to support you. It will require a complete re-engineering of our airline portfolio. That is the commitment we make.”

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