Air India is presenting an ambitious growth plan that aims to increase its market share by at least 30% for domestic routes and significantly increase its international flights in the next five years.
The plan is called Vihaan.AI, which according to the airline in Sanskrit means “the dawn of a new era”.
The airline, acquired by Indian conglomerate Tata Group last fall, says the plan was developed based on employee input and includes five pillars: exceptional customer experience, strong operations, the best talent in the industry, leadership in industry and business efficiency and profitability.
In the leadership category, Air India says it will take “a leadership position in technology, sustainability and innovation.”
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“This is the beginning of a historic transformation for Air India and the beginning of a new era. We are laying the foundation for a brave new Air India, with a renewed sense of purpose and incredible drive,” says Campbell Wilson, Air India CEO and General Manager.
“Vihaan.AI is our transformation plan to make Air India the world-class airline it once was and deserves to be again. We are absolutely focused on being recognized as a world-class airline serving global customers, with a proud Indian heart.”
India Travel Market Report 2021-2025
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