3 hospitality tech predictions for the new age of travel

The future of hospitality is exciting for resorts, hotels and restaurants as connected experiences can drive both customer satisfaction and loyalty.

Today’s travelers are exposed to thousands of choices when it comes to selecting their experiences: hotels, activities and entertainment, and their dining and dining options. To discover their destinations, travelers do not have to be physically there. They want to be there virtually both before and after their trips. In addition, they have a better idea of ​​what is available and want to try it more constantly through their smartphones, connected TVs and laptops.

In the ever-competitive world of travel and hospitality, companies are eager to find a new recipe for success, one that strikes the perfect balance between the digital and physical worlds, enabling employees to deliver extra-human service in a high-tech environment. and deliver the total guest experience at whatever stage the visit is at. That said, improved connectivity, the use of cognitive computing with AI, and even emerging digital worlds within the metaverse are shaping the future of hospitality.

Venues will offer no-show options

Over the past two years, hotels and resorts have embraced “contactless” options during the pandemic, including digital check-in and ticketing, app ordering, and biometric and mobile payment methods, which are here to stay.

In the future, hospitality companies will be able to welcome guests who are not present at their location, using innovative technologies such as augmented reality (AR), virtual reality (VR), and even virtual communities found in the metaverse to offer presence. Free experiences for guests anywhere in the world.

Guest experiences will begin long before they arrive and continue long after they leave. Starting a vacation long before arriving at the venue, described by Foresight Factory as “pre-entertainment,” has become a key part of the extended guest experience.

To this end, we are seeing more and more brands creating digital content to engage and convert potential guests during the research and exploration phase. Forget looking at photos or scanning the menu, in the future guests won’t do anything without trying the fully interactive immersive digital option first.

As the virtual experience becomes a non-negotiable precursor to the actual event, companies will begin to offer more creative and personalized pre-entertainment options. Post-stay services can also be integrated, completing the total guest experience. Beyond thank you notes or gifts, guests will receive custom digital content to help them relive specific moments of their stay or visit.

Hospitality companies will interpret and cater to how guests feel.

Knowing your customer and providing more individualized services is easier than ever. Thanks to an expanded and highly digital customer journey, as well as more advanced loyalty programs, hospitality venues now have access to a wealth of data that can be combined with AI technology to generate insights and create personalized experiences. .

These insights can also help empower employees, giving them the information they need to deliver high-quality, personalized service and avoid requests. As face-to-face interactions become less frequent, giving staff what they need to deliver “extra-human” service will help brands stand out and make the total experience even more meaningful.

Hotel companies will provide information to guests

As guests become more concerned with making the right travel decisions and more empowered to do so with technology, hospitality venues must be ready to share data to help inform their decisions regarding resource deployment and adjustment. of aspects of your place to better meet the requirements. expectations during the stay of the clients.

In addition, they must be prepared to offer more options to satisfy the green, health and ethical conscious, or risk losing business to closer and more considerate competitors.

Meeting these expectations requires quickly making sense of collected data and responding accordingly, so simply implementing Wi-Fi solutions for connectivity is no longer enough.

Hotels, resorts and restaurants must be equipped with automated, reliable, secure and high-performance networks that can facilitate current and future digital innovations and deliver total guest experiences that continue to surprise and delight, meeting the demands of today and tomorrow.

conclusion

The future of hospitality is coming fast as technology evolves.

Vacationers and other guests will always expect a high level of engaging, personalized, and well-designed interactions, no matter when, where, or how they choose to engage. Meeting these demands requires faster and better interpretation of collected data and responding accordingly, and this goes beyond simply moving data from one device to another.

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